Knowledge management technology as a stage for strategic self-presentation: Implications for knowledge sharing in organizations

Article history: Received 30 June 2011 Received in revised form 12 October 2011 Accepted 19 October 2011 Available online 5 December 2011 This article explores why it is often difficult for organizations to capture, store, and share employees' individually held expertise. Drawing on studies of the social construction of expertise and theories of transactive memory systems and self-presentation in computer-mediated environments, we argue that knowledge management technologies are not simple containers for the storage of expertise, but that they are stages upon which individuals enact performances of expertise. Through a longitudinal study of the work of IT technicians we show that users of a knowledge management technology strategically craft their own information entries to position themselves as experts vis-à-vis their coworkers. The data suggest that proactive self-presentations enacted by a few actors early on may spur reactive behaviors of strategic selfpresentation across the organization. We explore implications of these findings for theories of transactive memory systems and technology use in organizations. © 2011 Elsevier Ltd. All rights reserved.